Effective Advertisements

Posted: Wednesday, March 31, 2010 by carlo in Labels: , , , , ,
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1.    Burger McDo Commercial Advertisements


·         Multinational food corporation McDonald’s”Pa-cheeseburger ka naman” advertisement is very effective because it became a fad and even created a culture on its own. The idea behind the ad is to give any reason to eat cheese burger or simply burger. The series of TV ads portrayed several “unrelated” reasons to eat burger. One ad includes the scene wherein one of the characters had his shirt tucked in and because of that others cheered for him to “pa cheeseburger naman”. The idea is to entice customers to eat cheeseburger everyday that for almost every reason there is, we should have one a day. The reason it became popular and is effective is because it was imbued to our everyday living. There are times that instead of saying “Congratulations”, some would say “pa-cheeseburger ka naman”. Another reason is that it is associated with “libre”.  Of course, Filipinos are very fond of “libre” or free. The common element in the ads is characters will find something peculiar with another character and they will start to tease that person to “pa cheeseburger ka naman”.
·         Another commercial would be the “Ang Paboritong Apo ni Lolo”. This ad tells the story of a grandfather and a granddaughter. The ad became so popular because of the heartwarming story it tells aside from the comical relief.  Heartwarming because even if the Lolo is forgetful already because of old age he doesn’t forget his favorite granddaughter, Karen. Even if he is facing Karen already, he refers to her as Gina.  This starts to annoy Karen because she thinks that her Lolo had forgotten her already. But at the end of the ad, Lolo cuts his burger into two and saves the other half for her favorite apo, Karen. This is so popular and an effective advertisement because it touched Filipinos’ heart. Being family oriented in nature, this ad appeals to the very nature and culture of us Filipinos and that’s what made this advertisement effective.  It is so effective that the commercial model even got a showbiz career.



2.    Coca cola television advertisements


Coca Cola Philippines has always been a trendsetter for television commercials. They are always innovative in making TV ads that when a new commercial is on you won’t have to wait for weeks for it to be a new talk of the town.

·         First would be the “Coke ko to” Commercial.  This commercial ad of Coke features a new game called “Ito ang Beat Sabay Sabay”. This is highly successful because  a lot of teens liked the game and it even became a standard that you should memorize that particular game and challenge someone to perform it with varying speeds. The reason this became successful is that it doesn’t need television anymore to promote Coca Cola. As long as people are seeing and hearing it play will remind them of Coke and will make this particular game last a really long time.
·         Second is the current revolutionary Coke ad entitled “For Everyone”. This is the Coke commercial which features different individual personalities and traits yet all you can see is Coke cans and bottles. The ad is so creatively done that it really looks like Coke is for everyone. This is a good ad because it shows that whatever type of person you are, whatever your likes are, there is Coke for you.
·         Thirdly, the coke commercial that features a girl singing while walking. She gives everyone she passes by a bottle of coke. It became so popular because of the song and the concept of the ad. The message is simple but the delivery is elaborate and creative that’s why it is very popular. The ad is effective in promoting Coca Cola. It is so effective that we know of a Nikki Gil nowadays, by the way, she is the commercial model who was singing in the TV ad.

3.    Fita biscuits


Fita biscuit is a long running product line of Rebisco Corporation. Fita before is not very well known. The reason it became known to younger generations now is because of a series of TV commercials that reintroduced it to the market together with several flavored variants.

·         The first commercial is the ad with an old lady who is asking for alms. The young man gave her half a piece of a biscuit. The old woman magically transformed to a young, beautiful and enchanted lady probably a fairy. She then asks him for a wish and that wish shall be granted. He asked for a red sports car. He did have a sports car but only half, because he just gave half a piece of Fita. This became so popular and an effective advertisement because of its comical approach aside from teaching values to its readers. TV ads incorporating values tend to be popular and an effective means of advertisement
·         Another variant of their commercial is the “I Hate Me”. The story is this, a man is eating Fita with spreads, he likes it a lot that even if he knows that he’ll be late he doesn’t care. When he met up with his girlfriend, he started slapping his face and nagging himself because of being late. The advertisement is effective even if it has some negative concepts around it. But still the idea is to promote the product and it is very effective. This is effective because it emphasizes that it is ok to do things that you want even if it has consequences. And this idea appeals to a lot of people because sometimes, that is just who we are as humans.

4.    selecta Cornetto TV commercials


Cornetto is a product line of Selecta Ice Cream. Their history in advertisements is not that good. This is the reason why their current commercial series “revolutionized” their product and presented it in a different and catchy way.  These are the currently running TV commercials of Selecta Cornetto.

·         The guy is in a fast food counter, orders burger then pays 20 pesos. The fast food crew then eats half of the burger and gives it to the guy. The guy looks surprised and then stares at the fast food crew.
·         In a barber shop, the guy gave 20 pesos to the barber, the barber then starts to cut his hair. The barber cuts the other side of the guy’s bangs then leaves it at that. The guy then stares with disbelief at his hair.
·         The guy is in a horror ride in an amusement park. He pays 20 pesos to the man in the ticket booth. The man in the booth then scares the guy. The guy scampers away and the turns to the next people lining up in the booth.
·         In a bar/disco, the guy pays 20 pesos at the entrance. The bouncer makes him dance at the entrance only and keeps him there. People entering the bar/disco stare at the guy.
·         The guy brings an energy/sports drink to the counter in a convenience store. He gives 20 pesos to the lady cashier. The cashier drinks half of the contents of the bottle then hands it to the guy.

This is an effective commercial because it appeals to the practical side of Filipinos. Their tagline “Hanggang saan aabot ang 20 pesos mo?” highlights the fact that there are few things we can buy from 20 pesos that can really satisfy our cravings and make us enjoy the product/service. It is undeniable also that the TV commercials are really creative and are easily remembered by many people because of its funny elements. It is also worth noting that the commercial model, Sef Cadayona, is now an official actor. This will add to the effectiveness of the commercials.

5.    Nescafe commercial


Nescafe is the best consumer brand for coffee. One of the reasons why it is the best brand for local coffee can be attributed to its commercial advertisements. It is too many to enumerate the popular Nescafe commercials, so we will just examine the elements behind it.

·         First is the use of music. We all know that music is a universal language. It is very apparent also to note that coffee for most people is part of their morning ritual. Combining these two elements, Nescafe capitalizes on these two factors further enticing the consumers to buy it over other brands, That is why most Nescafe commercials have music as a primary element. To further enforce the idea, they are getting bands and artists to sing their jingles to promote Nescafe.
·         Second is the visual element. Nescafe employs some visual techniques to entice customers to get that I want-that-coffee-feeling. It includes, hot coffee, freshly brewed and still smoking, The commercials are also slow enough to highlight the experience that even if you only see the ads, you feel like you are drinking it already complete with sensory experience.

  • Thirdly, is the uniqueness of the commercial advertisements. Some are even using aliens, some use native elements to make it closer to the heart of the Filipinos, This is effective because it gives consumers the idea that Nescafe is dedicated to improving the qual

SWOT Analysis of Google Buzz

Posted: by carlo in Labels: ,
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Strengths
Ø  Google – Already number one search engine has established a brand name and it is not just a search engine nowadays, in which its users trust. It’s dependable, reliable and fast.
Ø  Google needs very little end user marketing as the name itself is getting word by mouth publicity.
Ø  Google has a simple interface and it gives comprehensive results without confusing its users.
Ø  A large talent pool of engineers to pull from, Buzz stands on top of existing Gmail, mobile devices, and dominant search portal.  As Buzz grows, they can integrate with all Google apps –and aggregate the entire internet.
Ø  Google buzz is tied up in email. You don’t have to remember an additional website and username/password combination. It is just in one place. This enables Google Buzz to be practical and a lot more accessible for users.
Ø  Google capitalizes on its search function. Searching people in Google Buzz returns a lot of results.
Ø  Google Buzz allows people to import contents from Twitter, Picasa, Flickr and Google Reader.

Weaknesses
Ø   It would make it nearly impossible to track conversations that starting having hundreds of comments and replies, you would spend too long reading and catching up with the conversation. You use Facebook to connect with friends, you use sites like LinkedIn to connect to your business contacts. The problem with Google Buzz is that it is sitting on email whereas friends and business contacts are in one place. People want to draw that line where in they separate the two.
Ø  It is already late in the game. People have invested time to other social networking platform already like Facebook. It would be difficult to switch for those users who have built up their networks already.
Ø  Google has had a series of social networking misfires from Wave, Dodgeball, Orkut. Google isn’t really successful in running social networking sites.
Ø  Google can import tweets from Twitter but it can’t write your buzzes to Twitter which means you have to keep both accounts active.
Ø  While Buzz and Twitter have some connectivity, there’s none at all between Buzz and Facebook. Buzz doesn’t import your Facebook status updates. It doesn’t post updates to your Facebook feed. It doesn’t display your friends’ feed updates. There’s no Facebook Connect integration at all. When asked about it this morning, Google said it has nothing to announce at this time.
Ø  The interface that controls which posts goes to whom is horrible. You have to press the "public" button to see the "private" option. It's like the old press-Start-to-turn-off weirdness in Windows. It would be really nice if there was a shortcut, like the direct message syntax in Twitter ("D @username"). Or better yet, they should have just make two radio buttons instead of a drop down menu just for two items.
Ø  Considering that it's a Google service, it is surprising to know how poor the search experience is in Buzz. The updates aren't live (as they are on Twitter search...or even Google.com when it includes Twitter items in its results), and they show up in what appears to be a random order. The order is probably page-ranked, but it's confusing to see status updates like that. There's also no help for creating advanced queries.
Opportunities
Ø  The more information users share, tag, or create, the more data is created on Google’s platform to organize, giving them opportunity to monetize.
Ø  Gmail is the third most popular Web-based email in the world, with 176.5 million unique visitors in December. It can use its large pool of users to get loyal users.
Ø  Google Buzz is already connected to Android and Google Maps. In the future, we might see an even different view of what social networking is. They might include it other projects like Docs, Chrome and a lot. This makes the issue of being a late mover nonsense, Google might start a new trend, a first mover on that field that is.
Ø   Google also plans to make Google Buzz available to businesses and schools using Google Apps, with added features for sharing within organizations.
Ø  Just like Facebook, Google Buzz is an open system where in third party developers can develop applications that will run on Google Buzz. We might even see things like Farmville and Café World in Buzz.
Threats
Ø  There seems to be no privacy so you don't need approval to follow someone. This can get very nasty complaints or even lawsuits just like Facebook before. A lot of users are not aware what are visible to others and what are not.
Ø  Mainstay email companies like Microsoft, Yahoo, and AOL have already shown social features ‘bolted’ onto their email systems, and could pose threat, although success hasn’t been proven by any.
Ø  Secondly, Facebook has made notions to develop an email web client “Project Titan” that will threaten tech savvy users competing for Gmail’s attention. Email addresses will end with @facebook.com This could threathen Google because it is just like Google Buzz. The thing is Facebook has a lot more uses. Facebook has 400 million users while Google’s Gmail only has 36 million.
Ø  In building a social network on top of an email product, Google is following in the footsteps of Yahoo, which has taken a similar approach in efforts to keep up with Facebook but has seen lackluster results according to analysts.

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Threat of New Entrant

            All people who need internet connection would probably want to have an instant and portable connection yet affordable. Before, it isn’t possible because almost everyone is using a dial-up connection to the internet. Then can DSL connection. Home and office users get their own subscription to the DSL connection which is a proof that users want to have a more reliable connection. Nowadays, there is a wireless method of connection to the internet. People can have an instant access to internet even if they are on the go. This is a revolutionary product that makes people life easier.

            One company that provides wireless internet connection is Smart Telecommunications. Their service is known as SmartBro, short for Smart broadband. SmartBro is using the HSDPA technology. It is considered fast but complains from users are escalating ranging from poor signal to unreliable connection. This is the reason why a new company introduces a new product, the wi-tribe.

            Wi-tribe is faster than SmartBro. SmartBro is running in 3G technology while Wi-tribe is utilizing the new 4G technology. Also, it is running on a dedicated frequency unlike SmartBro. SmartBro’s network suffers from a lot of collision since the same frequency line is used for data and voice sending. Since you can send SMS messages in your computer using the usb modem of SmartBro.

            The most important factor in this kind of service is speed and reliability. People generally want to have a better connection even if they pay more for it. Wi-tribe is marketing their product on the weaknesses of SmartBro. According to testimonials, Wi-tribe is a lot better in terms of speed and reliability. We might see Wi-tribe have a bigger market share if SmartBro doesn’t improve its network. After all, no one will buy services or product if they can’t use it based on their expectations.



Bargaining Power of Suppliers

            SmartBro presents their service in the form of a USB modem. This modem is inserted in a USB port of the customers’ computer and voila- they can now connect to the internet (but they have to make sure first that they an existing credit on their account of course).

            This USB modem is made by ZTE Corporation, a Chinese telecommunications company. ZTE Corp is the same company that has been dragged to a scandal because of alleged anomalous contract with the Gov’t to build the National Broadband Network project.

            ZTE Corp can exercise its power as supplier that directly impacts SmartBro. First, they can dictate the price of each modem thereby affecting the unit cost of each modem. This will directly affect consumers because the price margin of the three service providers namely Sun, Globe and Smart are not that big.  ZTE is supplying for Globe’s usb modem also.

            Secondly, what if ZTE’s contract with Smart expires and they don’t have an interest in  renewing it for some reasons, and another company got hold of the contract, what effect will it have for consumers? Will it make the modem more expensive? Better if it will make the cost go down.

Rivalry Among Existing Competitors

            SmartBro’s closest competitors are Globe Tattoo and Sun Broadband. SmartBro vs Globe Tattoo is generally a win for SmartBro. Why? Firstly, SmartBro is faster than Tattoo. Tattoo’s network suffers from greater collisions than SmartBro’s. But still, speed of the service is dependent on the place of application. For example, Globe is better in Pasig and Mandaluyong while Smart is better in Muntinlupa.

            SmartBro vs Sun is interesting. First, Sun offers a cheaper connection. For just 50Php per day you can connect to the internet without time restrictions unlike SmartBro which charges customers with 10Php per 30 minutes of use. Also, according to some, Sun is faster than SmartBro. This is because Sun’s network for broadband is different than the ones they are using for mobile phone services thus making the line for broadband dedicated for it alone. The downside for Sun but a strength of SmartBro is the area of coverage. Sun is available in Metro Manila only while SmartBro has nationwide coverage.




Bargaining Power of Buyers

            In business, there is such a thing as the customer is always right. Indeed, the most vital of all companies resources is its customers for without them business will not survive. Subscribers of SmartBro have the veto power if they will still continue to use it or not.  After all, it is relatively easy to own a modem for prepaid subscribers and you can generally switch to other providers easily.

            Some people are actually hacking the modem itself. They are unlocking the modem so that SIM Card of other Telco’s can be used on the modem and enjoy their service. This is a proof that customers will switch if they are not satisfied with the services provided to them. It is scary to know what customers are capable of doing if they are disgruntled with a particular product. The more enraged they are, the more they will try to get their revenge and for sure it is devastating for the business.



Threat of substitute products or service

            People who are not generally using internet on the go and they are just in the comfort of their homes would prefer a more reliable wired connection like DSL. DSL is much better than wireless since it suffers from less interference than wireless plus the fact the it is independent of the area or the place of application and its speed is consistent.

            That is also the reason why more people especially those who need to be online anytime they want prefer a wired connection. They can’t take the risk of intermittent connection of SmartBro. Also, SmartBro is not meant for business even if the advertisement says so. That also limits their market.

Bizzare,Unusual and Odd Facts

Posted: by carlo in Labels: ,
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  • Google.com's intial IPO reports a total offering price of $2,718,281,828 and the value of the natural log e is 2.71828183.
  • Carniverous animals will not eat another animal that has been hit by a lightning strike. 
  • Iguanas can and do commit suicide. 
  • An eyelash lives for about 5 months.  
  • The water we drink is 3 billion years old.
  • Ants dont sleep. 
  • Strawberries are members of the rose family.
  • The Coca-Cola company is the largest consumer of vanilla in the world. 
  • Lipstick contains fish scales. 
  • Parsley is the most widely used herb in the world.  
  • There is 200 times more gold in the world's oceans than has ever been mined. 
  • Monaco's national orchestra is bigger than it's army
  • M&Ms were developed so that soldiers could eat chocolate without getting sticky fingers. 
  • Half the world's population has seen a James Bond movie.
  • 90% of women who walk into a department store turn to the right.None knows why.
  • Anthropologists know of no known human society whose children dont play hide and seek. 
  • Only 4 percent of babies are born on their due date. 
  • The average 4 year old child asks over 400 questions a day. 
  • Schizophrenics hardly ever yawn. 
  • Himalaya means 'home of snow'. 
  • A rat can last longer without water than a camel can.
  • In Belgium there is a strawberry museum. 
  • In Chinese the words for 'crisis' and 'opportunity' are the same. 
  • Horses,rabbits and rats can't vomit. 
  • The creature with the largest brain in relation to it's body is the ant. 
  • The religion of the Todas people of southern India forbids them to cross any type of bridge.  
  • 15 million blood cells are produced and destroyed in the human body every second.
  • China uses 45 billion chopsticks per year. 
  • In ancient Egypt ,when a cat died,it was mandatory for it's owner to shave off his eyebrows to show his grief.  
  • Mosquitoes are attracted to people who have recently eaten bananas. 
  • Unlike humans,canaries can regenerate their brain cells. 
  • The cigarette lighter was invented before the match. 
  • Duelling in Paraguay is legal as long as both parties are registered blood donors. 
  • Strawberries are not berries. 
  • The largest thing a blue whale can swallow is a grapefruit. 
  • The fruit fly was the first animal in space. 
  • The mosquito is the most dangerous animal that has ever lived. 
  • All the numbers on a roulette wheel add up to 666. 
  • Each king in a pack of playing cards represents a great king from history: Spades-King David ,Clubs-Alexander the Great ,Hearts-Charlamagne and Diamonds-Julius Caeser. 
  • It has been recommeded by dentists that a toothbrush be kept at least 6 feet (2 meters) away from a toilet to avoid airborne particles resulting from the flush. 
  • Every day is about 55 billionths of a second longer than the day before it. 
  • Every drop of seawater contains approximately one billion gold atoms. 
  • Honey is the only food that does not spoil. Honey found in the tombs of Egyptian Pharoahs has been tasted by archaeologists and found edible.

     

Random Facts

Posted: by carlo in Labels: ,
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  • The crocodile is surprisingly fast on land. If pursued by a crocodile, a person should run in a zigzag motion, for the crocodile has little or no ability to make sudden changes of direction.
  • Crocodiles can live for many months without eating because they don't use that much energy
  • The Nobel Peace prize was first awarded in 1901 to Jean Henry Dunant, who was the founder of the Swiss Red Cross.
  • Orchids are grown from seed so small that it would take thirty thousand to weigh as much as one grain of wheat.
  • Elephants can smell water from as far away as three miles.
  • Coffee is the second largest item on international commerce in the world.
  • The 1,340-foot-long wall that gave New York's Wall Street its name was only 12 feet tall and erected in 1653 by Dutch colonists to protect against their enemies.
  • One of the first telephone answering machines was developed in Switzerland during the 1950's. It took three days to install.
  • The planet Venus has the longest day.
  • Electrical stimulation in certain areas of the brain can revive long lost memories.
  • Experiments conducted in Germany and at the University of Southampton in England show that even mild and incidental noises cause the pupils of the eyes to dilate. It is believed that this is why surgeons, watchmakers, and others who perform delicate manual operations are so bothered by noise. The sounds cause their pupils to change focus and blur their vision.
  • Dandelion root can be roasted and ground as a coffee substitute. 
  • The flying gurnard, a fish, swims in water, walks on land, and flies through the air.
  • The word "puppy" comes from the French poupee, meaning "doll."
  • The letters VVSOP on a cognac bottle stand for - Very Very Superior Old Pale.
  • Beer is made by fermentation cause by bacteria feeding on yeast cells and then defecating. In other words, it's a nice tall glass of bacteria doo-doo.
  • The first man to distill bourbon whiskey in the United States was a Baptist preacher, in 1789.
  • Peter Karpin, a German espionage agent in World War I, was seized by French Intelligence agents in 1914 as soon as he entered the country. Keeping his capture a secret, the French sent faked reports from Karpin to Germany and intercepted the agent's wages and expense money until Karpin escaped in 1917. With those funds the French purchased an automobile, which, in 1919, in occupied Rurh, accidentally ran down and killed a man, who proved to be Peter Karpin.
  • During World War I, the punishment for homosexuality in the French army was execution.
  • Each year in America there are about 300,000 deaths that can be attributed to obesity.