Effective Advertisements
Posted: Wednesday, March 31, 2010 by carlo in Labels: ads, coke, cornetto, fita, mcdo, nescafe
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1. Burger McDo Commercial Advertisements
· Multinational food corporation McDonald’s”Pa-cheeseburger ka naman” advertisement is very effective because it became a fad and even created a culture on its own. The idea behind the ad is to give any reason to eat cheese burger or simply burger. The series of TV ads portrayed several “unrelated” reasons to eat burger. One ad includes the scene wherein one of the characters had his shirt tucked in and because of that others cheered for him to “pa cheeseburger naman”. The idea is to entice customers to eat cheeseburger everyday that for almost every reason there is, we should have one a day. The reason it became popular and is effective is because it was imbued to our everyday living. There are times that instead of saying “Congratulations”, some would say “pa-cheeseburger ka naman”. Another reason is that it is associated with “libre”. Of course, Filipinos are very fond of “libre” or free. The common element in the ads is characters will find something peculiar with another character and they will start to tease that person to “pa cheeseburger ka naman”.
· Another commercial would be the “Ang Paboritong Apo ni Lolo”. This ad tells the story of a grandfather and a granddaughter. The ad became so popular because of the heartwarming story it tells aside from the comical relief. Heartwarming because even if the Lolo is forgetful already because of old age he doesn’t forget his favorite granddaughter, Karen. Even if he is facing Karen already, he refers to her as Gina. This starts to annoy Karen because she thinks that her Lolo had forgotten her already. But at the end of the ad, Lolo cuts his burger into two and saves the other half for her favorite apo, Karen. This is so popular and an effective advertisement because it touched Filipinos’ heart. Being family oriented in nature, this ad appeals to the very nature and culture of us Filipinos and that’s what made this advertisement effective. It is so effective that the commercial model even got a showbiz career.
2. Coca cola television advertisements
Coca Cola Philippines has always been a trendsetter for television commercials. They are always innovative in making TV ads that when a new commercial is on you won’t have to wait for weeks for it to be a new talk of the town.
· First would be the “Coke ko to” Commercial. This commercial ad of Coke features a new game called “Ito ang Beat Sabay Sabay”. This is highly successful because a lot of teens liked the game and it even became a standard that you should memorize that particular game and challenge someone to perform it with varying speeds. The reason this became successful is that it doesn’t need television anymore to promote Coca Cola. As long as people are seeing and hearing it play will remind them of Coke and will make this particular game last a really long time.
· Second is the current revolutionary Coke ad entitled “For Everyone”. This is the Coke commercial which features different individual personalities and traits yet all you can see is Coke cans and bottles. The ad is so creatively done that it really looks like Coke is for everyone. This is a good ad because it shows that whatever type of person you are, whatever your likes are, there is Coke for you.
· Thirdly, the coke commercial that features a girl singing while walking. She gives everyone she passes by a bottle of coke. It became so popular because of the song and the concept of the ad. The message is simple but the delivery is elaborate and creative that’s why it is very popular. The ad is effective in promoting Coca Cola. It is so effective that we know of a Nikki Gil nowadays, by the way, she is the commercial model who was singing in the TV ad.
3. Fita biscuits
Fita biscuit is a long running product line of Rebisco Corporation. Fita before is not very well known. The reason it became known to younger generations now is because of a series of TV commercials that reintroduced it to the market together with several flavored variants.
· The first commercial is the ad with an old lady who is asking for alms. The young man gave her half a piece of a biscuit. The old woman magically transformed to a young, beautiful and enchanted lady probably a fairy. She then asks him for a wish and that wish shall be granted. He asked for a red sports car. He did have a sports car but only half, because he just gave half a piece of Fita. This became so popular and an effective advertisement because of its comical approach aside from teaching values to its readers. TV ads incorporating values tend to be popular and an effective means of advertisement
· Another variant of their commercial is the “I Hate Me”. The story is this, a man is eating Fita with spreads, he likes it a lot that even if he knows that he’ll be late he doesn’t care. When he met up with his girlfriend, he started slapping his face and nagging himself because of being late. The advertisement is effective even if it has some negative concepts around it. But still the idea is to promote the product and it is very effective. This is effective because it emphasizes that it is ok to do things that you want even if it has consequences. And this idea appeals to a lot of people because sometimes, that is just who we are as humans.
4. selecta Cornetto TV commercials
Cornetto is a product line of Selecta Ice Cream. Their history in advertisements is not that good. This is the reason why their current commercial series “revolutionized” their product and presented it in a different and catchy way. These are the currently running TV commercials of Selecta Cornetto.
· The guy is in a fast food counter, orders burger then pays 20 pesos. The fast food crew then eats half of the burger and gives it to the guy. The guy looks surprised and then stares at the fast food crew.
· In a barber shop, the guy gave 20 pesos to the barber, the barber then starts to cut his hair. The barber cuts the other side of the guy’s bangs then leaves it at that. The guy then stares with disbelief at his hair.
· The guy is in a horror ride in an amusement park. He pays 20 pesos to the man in the ticket booth. The man in the booth then scares the guy. The guy scampers away and the turns to the next people lining up in the booth.
· In a bar/disco, the guy pays 20 pesos at the entrance. The bouncer makes him dance at the entrance only and keeps him there. People entering the bar/disco stare at the guy.
· The guy brings an energy/sports drink to the counter in a convenience store. He gives 20 pesos to the lady cashier. The cashier drinks half of the contents of the bottle then hands it to the guy.
This is an effective commercial because it appeals to the practical side of Filipinos. Their tagline “Hanggang saan aabot ang 20 pesos mo?” highlights the fact that there are few things we can buy from 20 pesos that can really satisfy our cravings and make us enjoy the product/service. It is undeniable also that the TV commercials are really creative and are easily remembered by many people because of its funny elements. It is also worth noting that the commercial model, Sef Cadayona, is now an official actor. This will add to the effectiveness of the commercials.
5. Nescafe commercial
Nescafe is the best consumer brand for coffee. One of the reasons why it is the best brand for local coffee can be attributed to its commercial advertisements. It is too many to enumerate the popular Nescafe commercials, so we will just examine the elements behind it.
· First is the use of music. We all know that music is a universal language. It is very apparent also to note that coffee for most people is part of their morning ritual. Combining these two elements, Nescafe capitalizes on these two factors further enticing the consumers to buy it over other brands, That is why most Nescafe commercials have music as a primary element. To further enforce the idea, they are getting bands and artists to sing their jingles to promote Nescafe.
· Second is the visual element. Nescafe employs some visual techniques to entice customers to get that I want-that-coffee-feeling. It includes, hot coffee, freshly brewed and still smoking, The commercials are also slow enough to highlight the experience that even if you only see the ads, you feel like you are drinking it already complete with sensory experience.
- Thirdly, is the uniqueness of the commercial advertisements. Some are even using aliens, some use native elements to make it closer to the heart of the Filipinos, This is effective because it gives consumers the idea that Nescafe is dedicated to improving the qual